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- Agency
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- Our Process
Every project, from online applications to magazine ads, that is produced by Oxidev is executed with our proven strategic turnkey process that enables us to give you what you want – on time and on specification.
Every project, from online applications to magazine ads, that is produced by Oxidev is executed with our proven strategic turnkey process that enables us to give you what you want – on time and on specification.
Strategy development is a multi-step process that provides the core of a solid business foundation. Oxidev begins with an internal analysis, which provides a clear understanding of the core objectives and direction of the business. This typically involves the identification of strengths, weaknesses, opportunities and threats to your existing process and systems.
Once internal factors are isolated we then study the effects of your market conditions - perhaps expected conversion patterns of your target consumer or observing the ripples of major industry developments. This analysis of your external factors allows us to begin Market Segmentation - identifying and categorizing each group of potential customers – and assists us in determining how the business will position itself and sell to each customer category.
Internal reviews, external analyses and market segmentation allow us to identify the ideal path for visitor to customer conversion – a process developed through actual experiences and visualization. We aim to absorb the same process and decisions as your customers, and provide constructive critiques on adjusting that process to a user-friendly experience that yields a high conversion ratio (i.e. getting your visitors to do what you want them to do).
Oxidev then determines the technical requirements of your project. We consider factors such as flexibility, expansion paths, estimated visitor traffic, project budget, and software compatibility, among others. We draw on our experienced team members and our existing relationships with technical service providers to propose innovative and cost effective technical solutions for your business. Throughout the process, Oxidev focuses on the education of our clientele on important decision-making factors and future expectations.
Your project plan includes interactive scenarios and element placement diagrams that are created by our team prior to full scale production.
Oxidev defines each type of user creates a rights matrix that defines the experience each type of user is expected to have for your website. For example, an ecommerce website may have a standard customer that has access to retail pricing, and a wholesale customer that has access to discounted pricing and free shipping.
The design team creates information architecture schematics so that you are able to envision the placement for each element of the project design and understand the strategy behind each arrangement. This is typically done through what we call “grey-box” designs – layouts using simple boxes and tables to illustrate where the branding and design elements will eventually live.
HTML walkthroughs showcase complete project functionality and flow processes of the website prior to programming and development of code. Click-through processes, logins, registrations, contact forms and other elements of the user experience are demonstrated within wireframes.
Key factors for Search Engine friendliness are discussed and explained to you, the Client. SEO solutions include, but are not limited to static-dynamic page generation, copywriting, link partnerships, URL re-write, page titles, keywords and meta-tag development.
Your Brand is everything. How are we going to make the emotional connection between the visitor/customer and your business? How will we create an identity/image/perception of your business and what will that perception be? We facilitate this process through client questionnaires, creative sketches, color palette reviews and other such techniques. Branding is the critical Creative process that determines the direction of your business’s image and sets the tone for your Creative designs.
The creative design process focuses primarily on the Main and Sectional Designs, although more complex projects may consist of additional screens or custom landing pages that will also need to be presented. Designs are presented through a combination of mediums, including sketches, storyboards, presentation boards and our online concept collaboration tool in which changes, feedback and approvals are controlled.
Programming creates the intelligent mind for your web based solutions. Our in-house development staff engages in all planning, workflow creation and module creation for your application. Overseen your Development Lead, our programming team will implement each and every function of your website, a period that is followed by extensive quality assurance and beta testing procedures.
Attention to Usability is part of the Oxidev difference. Our team of usability designers ensure that your website is able to be understood at a glance, that content is able to easily read, that products can be immediately identified and selected, and that the visitor is always presented with an easily navigable structure or information. Oxidev’s usability phase goes the extra mile to ensure that your website is ultimately intuitive.
Oxidev’s Quality Assurance is a complete project testing procedure that assesses the stability, security and reliability of the application and ensures proper functionality across all levels of use. Once the web application has been fully tested by our Quality Assurance Team, the application will then be opened to Beta Testing – a period where the site becomes available to a select group of users, including the client test team. Oxidev will also conduct project specific training, provide training manuals where necessary and create video tutorials that detail the projects operation.